All right. It’s confession time. Put your hand up if you’re guilty of torturing your hair. Heat styling, extensions, ruthless colouring and general mistreatment.
Well, fear not because at the Crown Hair confession booth, there are no Hail Mary’s, just plenty of repenting via products designed to breathe life into your tortured hair.
Crown Hair has recently and proudly introduced the Iles Formula range by Wendy Iles to the salon
Saints and sinners, listen up. Wendy Iles is a widely respected figure in the hair industry, and she has worked among some of the most prestigious photographers and directors on global beauty campaigns across the world. Wendy has worked on campaigns for the likes of Vogue, Elle, Christian Dior, Hermes and Louis Vuitton and counts Heidi Klum, Cate Blanchett, Charlotte Gainsbourg, Charlotte Rampling and Chloe Sevigny among her celebrity clients.
It was working across these campaigns and with celebrity clients that Wendy realised she needed a high performance product to repair damaged hair – and fast. After a decade of research, Iles Formula Range was born.
“What began as on on-set tool to tame the tortured manes of her celebrity clientele, Wendy Iles has launched her 3 step (and soon to be a fourth), Haute Performance Haircare to great public acclaim,” says Julie Fausett, Director of Morph Haircare.
“Known for the ‘spun-silk’ like texture she has created on global fashion and advertising campaigns, Wendy’s infused Iles Formula range has custom blended silk proteins, nut oils and vitamins to repair both chemically damaged and aged hair. Hair turns into unrecognisable, sumptuous locks within weeks of using,” explains Julie.
Most importantly, the range of Iles products fit perfectly with the core values of Crown Hair. The range is paraben free, colour safe and biodegradable – no added nasties, with maximum result. Crown’s Director of Colour Kathy gilbert saw how Iles Formula worked it’s magic on colour treated hair recently at the Whittemore House Hair Paint education forum.
“Recently when I was at an education forum around new balayage bleach, I saw the result first hand on hair that was double processed, which was that it instantly transformed to sleek, polished and shiny hair using one shampoo, condition and serum. Impressive for those who don’t want to muck around and prefer to keep their haircare simple,” says Kathy.
Want to know more about the Iles Formula Range? Speak to one of our stylists next time you’re visiting Crown Hair.
Image Credits: Images from @crowndarlinghurst, Wendy Iles and Morph Haircare